Fractional Marketing Leadership for MedTech & Healthcare Companies
Embedded, senior-level marketing leadership that brings structure, alignment, and momentum to your growth, without the overhead of a full-time CMO.
What Is Fractional Marketing Leadership?
Fractional marketing leadership is senior, executive-level marketing leadership delivered on a part-time, ongoing basis. A fractional CMO embeds with your team to set strategy, sharpen positioning, build demand generation systems, and lead execution, without the cost and commitment of a full-time hire.
At Marketize Group, fractional engagements are built for medtech, medical device, and healthcare companies in transition, from early traction to scale, that need both strategic direction and execution oversight.
- Engagement model
- Monthly retainer
- Minimum term
- 90 days
- Led by
- Christine Moley, Fractional CMO
- Focus
- MedTech, medical device & healthcare
5 Signs You Need a Fractional CMO
Most leaders don’t search for a fractional CMO. They feel the friction first: growth slows, messaging drifts, and marketing becomes activity without impact.
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Your market position isn’t clear
If your product’s differentiation isn’t obvious to the market, neither is its value.
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Marketing and sales feel reactive
Messaging runs on autopilot and teams respond to requests instead of following a plan.
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Sales isn’t converting consistently
Leads lack quality or clarity, and sales conversations stall before they close.
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Your team is executing, not leading
There is plenty of activity, but no one owns the strategy that connects it.
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Growth depends on the founder
If the founder or CEO is still the primary marketing driver, the system can’t scale.
What a Fractional CMO Engagement Includes
A fractional CMO doesn’t just advise. They own the marketing strategy and lead the work that delivers it.
Strategic Planning & Prioritization
Set the marketing strategy, define where to focus, and build a roadmap tied to commercial goals.
Positioning & Messaging
Clarify your value story and craft messaging that resonates with surgeons, clinicians, partners, and buyers.
Commercialization & Launch Leadership
Guide go-to-market planning and launch readiness around milestones like FDA clearance or new funding.
Demand Generation System Design
Build the channels, content, and infrastructure that turn visibility into qualified pipeline.
Team & Vendor Leadership
Lead internal marketers and agencies, align marketing with sales, and guide hiring decisions.
KPI Definition & Reporting
Define the metrics that matter, track them consistently, and report progress to leadership and boards.
Fractional CMO vs. Full-Time CMO vs. Agency
| Comparison | Fractional CMO | Full-Time CMO | Marketing Agency |
|---|---|---|---|
| Level of leadership | Senior executive | Senior executive | Varies by account team |
| Owns marketing strategy | Yes | Yes | Usually executes a strategy you provide |
| Commitment | Monthly retainer, flexible scope | Full-time salary, benefits, and equity | Project or retainer |
| Time to impact | Weeks | Months, including the hiring search | Weeks, once direction is set |
| Leads your team & vendors | Yes | Yes | No |
| Best for | Companies moving from early traction to scale | Companies that need full-time leadership at scale | Companies with strategy in place that need execution capacity |
How a Fractional Engagement Works
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Assess
Evaluate your systems, market position, team, and resources to find what’s limiting growth.
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Build
Architect the foundation: positioning, messaging, priorities, and the web infrastructure to support them.
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Execute
Act as your internal marketing leader, guiding the team and vendors to deliver against the plan.
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Grow
Measure, refine, and optimize for sustainable, repeatable growth.
Best for Companies Moving from Traction to Scale
- Medtech and medical device companies preparing for commercialization or a product launch
- Companies that recently secured FDA clearance or funding and need to capitalize on momentum
- Growth-stage companies whose growth has plateaued
- Founder-led companies where the CEO is still the primary marketing driver
- Teams with capable marketers or agencies but no senior strategic leader
Your Fractional CMO
Christine Moley
Christine brings more than 25 years of experience driving commercialization, market expansion, and revenue acceleration across medical device, healthcare, and B2B organizations.
More about Christine →Fractional CMO FAQs
What is fractional marketing leadership?
Fractional marketing leadership is senior, executive-level marketing leadership provided on a part-time, ongoing basis. A fractional CMO sets strategy, refines positioning, builds demand generation systems, and leads execution without the cost and commitment of a full-time executive hire.
What does a fractional CMO do?
A fractional CMO creates structure where there is none. That includes defining positioning and messaging, building a coordinated go-to-market strategy, aligning marketing with sales outcomes, leading internal teams and vendors, and defining the KPIs used to measure progress.
How is fractional marketing leadership different from strategic marketing advisory?
Strategic marketing advisory provides focused, senior-level guidance on specific decisions or challenges. Fractional marketing leadership is an ongoing, embedded role: the fractional CMO owns the marketing strategy and leads execution alongside your team.
When should a medtech company hire a fractional CMO?
Common triggers include an approaching milestone such as FDA clearance or a product launch, new funding, stalled revenue or adoption growth, unclear messaging, or a marketing team that is executing without strategic leadership.
How much does a fractional CMO cost?
Fractional CMO costs vary with scope and involvement. Marketize Group’s fractional marketing leadership engagements are structured as a monthly retainer, typically starting at $4,000 per month, with a 90-day minimum.
Why choose a fractional CMO instead of a full-time hire?
A fractional CMO provides immediate access to senior-level experience, faster impact, and flexibility during growth phases, at a lower cost than a full-time executive hire.
Who leads Marketize Group’s fractional engagements?
Engagements are led by Christine Moley, a Fractional Chief Marketing Officer with more than 25 years of experience driving commercialization, market expansion, and revenue acceleration across medical device, healthcare, and B2B organizations.
What types of companies does Marketize Group serve?
Marketize Group works primarily with growth-stage medtech, medical device, and healthcare companies, as well as B2B organizations, that need strategic marketing leadership and scalable growth infrastructure.
Ready for Senior Marketing Leadership?
Let’s discuss where your growth is stuck and whether a fractional engagement is the right fit.