# Fractional Marketing Leadership for MedTech & Healthcare Companies
> Embedded, senior-level marketing leadership (fractional CMO) from Marketize Group for medtech, medical device, and healthcare companies, without the overhead of a full-time CMO.

## What Is Fractional Marketing Leadership?
Fractional marketing leadership is senior, executive-level marketing leadership delivered on a part-time, ongoing basis. A fractional CMO embeds with your team to set strategy, sharpen positioning, build demand generation systems, and lead execution, without the cost and commitment of a full-time hire.

- **Engagement model:** Monthly retainer
- **Minimum term:** 90 days
- **Led by:** Christine Moley, Fractional CMO
- **Focus:** MedTech, medical device & healthcare

## 5 Signs You Need a Fractional CMO
1. **Your market position isn’t clear:** If your product’s differentiation isn’t obvious to the market, neither is its value.
2. **Marketing and sales feel reactive:** Messaging runs on autopilot and teams respond to requests instead of following a plan.
3. **Sales isn’t converting consistently:** Leads lack quality or clarity, and sales conversations stall before they close.
4. **Your team is executing, not leading:** There is plenty of activity, but no one owns the strategy that connects it.
5. **Growth depends on the founder:** If the founder or CEO is still the primary marketing driver, the system can’t scale.

## What a Fractional CMO Engagement Includes
- **Strategic Planning & Prioritization:** Set the marketing strategy, define where to focus, and build a roadmap tied to commercial goals.
- **Positioning & Messaging:** Clarify your value story and craft messaging that resonates with surgeons, clinicians, partners, and buyers.
- **Commercialization & Launch Leadership:** Guide go-to-market planning and launch readiness around milestones like FDA clearance or new funding.
- **Demand Generation System Design:** Build the channels, content, and infrastructure that turn visibility into qualified pipeline.
- **Team & Vendor Leadership:** Lead internal marketers and agencies, align marketing with sales, and guide hiring decisions.
- **KPI Definition & Reporting:** Define the metrics that matter, track them consistently, and report progress to leadership and boards.

## Fractional CMO vs. Full-Time CMO vs. Agency
| | Fractional CMO | Full-Time CMO | Marketing Agency |
|---|---|---|---|
| **Level of leadership** | Senior executive | Senior executive | Varies by account team |
| **Owns marketing strategy** | Yes | Yes | Usually executes a strategy you provide |
| **Commitment** | Monthly retainer, flexible scope | Full-time salary, benefits, and equity | Project or retainer |
| **Time to impact** | Weeks | Months, including the hiring search | Weeks, once direction is set |
| **Leads your team & vendors** | Yes | Yes | No |
| **Best for** | Companies moving from early traction to scale | Companies that need full-time leadership at scale | Companies with strategy in place that need execution capacity |

## How a Fractional Engagement Works
1. **Assess:** Evaluate your systems, market position, team, and resources to find what’s limiting growth.
2. **Build:** Architect the foundation: positioning, messaging, priorities, and the web infrastructure to support them.
3. **Execute:** Act as your internal marketing leader, guiding the team and vendors to deliver against the plan.
4. **Grow:** Measure, refine, and optimize for sustainable, repeatable growth.

## Who It's For
- Medtech and medical device companies preparing for commercialization or a product launch
- Companies that recently secured FDA clearance or funding and need to capitalize on momentum
- Growth-stage companies whose growth has plateaued
- Founder-led companies where the CEO is still the primary marketing driver
- Teams with capable marketers or agencies but no senior strategic leader

## Who Leads It
Christine Moley, Founder & Fractional CMO of Marketize Group, brings more than 25 years of experience driving commercialization, market expansion, and revenue acceleration across medical device, healthcare, and B2B organizations. [About Christine](https://marketizegroup.com/about.md)

## Frequently Asked Questions
### What is fractional marketing leadership?
Fractional marketing leadership is senior, executive-level marketing leadership provided on a part-time, ongoing basis. A fractional CMO sets strategy, refines positioning, builds demand generation systems, and leads execution without the cost and commitment of a full-time executive hire.

### What does a fractional CMO do?
A fractional CMO creates structure where there is none. That includes defining positioning and messaging, building a coordinated go-to-market strategy, aligning marketing with sales outcomes, leading internal teams and vendors, and defining the KPIs used to measure progress.

### How is fractional marketing leadership different from strategic marketing advisory?
Strategic marketing advisory provides focused, senior-level guidance on specific decisions or challenges. Fractional marketing leadership is an ongoing, embedded role: the fractional CMO owns the marketing strategy and leads execution alongside your team.

### When should a medtech company hire a fractional CMO?
Common triggers include an approaching milestone such as FDA clearance or a product launch, new funding, stalled revenue or adoption growth, unclear messaging, or a marketing team that is executing without strategic leadership.

### How much does a fractional CMO cost?
Fractional CMO costs vary with scope and involvement. Marketize Group’s fractional marketing leadership engagements are structured as a monthly retainer, typically starting at $4,000 per month, with a 90-day minimum.

### Why choose a fractional CMO instead of a full-time hire?
A fractional CMO provides immediate access to senior-level experience, faster impact, and flexibility during growth phases, at a lower cost than a full-time executive hire.

### Who leads Marketize Group’s fractional engagements?
Engagements are led by Christine Moley, a Fractional Chief Marketing Officer with more than 25 years of experience driving commercialization, market expansion, and revenue acceleration across medical device, healthcare, and B2B organizations.

### What types of companies does Marketize Group serve?
Marketize Group works primarily with growth-stage medtech, medical device, and healthcare companies, as well as B2B organizations, that need strategic marketing leadership and scalable growth infrastructure.

## Related
- [Strategic Marketing Advisory](https://marketizegroup.com/advisory.md)
- [Fractional CMO for MedTech: 5 Signs You Need One](https://marketizegroup.com/insights/fractional-cmo-for-medtech-5-signs-you-need-one.md)

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